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Branding was THE buzzword for business magazines and THE saving grace for mediocre marketing for many years. Not anymore. The column inches that the brand used to get are now dominated by digital The mediocrity of the majority of brand-building work is out in the open due to social media. Everyone has an opinion. Everything is challenged and changed. The old rules of focused brand building, long-term strategic thinking, and end-to-end control of messaging seem outdated. The digital world wants everything agile, tactical, uncontrolled. With such a new world order, slowly the doubt started to creep in – is brand still the omnipotent force that it used to be? Is brand at all relevant or is it like an outdated patriarch that is slowly losing its grip on reality as the digital mindset is ushered in? That lingering doubt is what this book is addressing. This book is trying to reach a generation of young executives who are conversed in how to create a paid campaign in social media without understanding how they are trying to build a brand through that campaign. We need to learn both. Magic happens when brand world collides into digital world. Branding was THE buzzword for business magazines and THE saving grace for mediocre marketing for many years. Not anymore. The column inches that the brand used to get are now dominated by digital. The mediocrity of the majority of brand-building work is out in the open due to social media. Everyone has an opinion. Everything is challenged and changed. The old rules of focused brand building, long-term strategic thinking, and end-to-end control of messaging seem outdated. The digital world wants everything agile, tactical, uncontrolled. With such a new world order, slowly the doubt started to creep in – is brand still the omnipotent force that it used to be? Is brand at all relevant or is it like an outdated patriarch that is slowly losing its grip on reality as the digital mindset is ushered in? That lingering doubt is what this book is addressing. This book is trying to reach a generation of young executives who are conversed in how to create a paid campaign in social media without understanding how they are trying to build a brand through that campaign. We need to learn both. Magic happens when brand world collides into digital world.
নন্দন , জিম ব্লাইথ
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300
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অদম্য প্রকাশ , খালিদ ফারহান
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220
180
সিসটেক পাবলিকেশন্স লিমিটেড , মাহবুবুর রহমান (আইসিটি), রাজিব আহমেদ
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আদর্শ , মুনির হাসান
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164
আবীর পাবলিকেশন্স , Md. Zahedul Alam
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300
279
চৈতন্য , ব্রায়ান ট্রেসি
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অন্যপ্রকাশ , গোলাম মুরশিদ
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750
615
মাকতাবাতুল আশরাফ , হযরত মাওলানা আশরাফ আলী থানভী রহ.
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36
দি ইউনিভার্সিটি প্রেস লিমিটেড(ইউ পি এল) , A. T. M. Nurul Amin, Muhammad Z. Mamun
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মনযূর আহমাদ , চেতনা প্রকাশন
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1200
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অবসর প্রকাশনা সংস্থা , অনুপমা হক স্বাতি
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অন্যধারা , গুন্ডুন ক্র্যাঁমার
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660
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সত্যায়ন প্রকাশন , অনন্য
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176
প্রান্ত প্রকাশন , ড. মোঃ আখতার হোসেন চৌধুরী
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শ্রীহট্ট প্রকাশ , সারা গিলবার্ট
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150
120
ইত্যাদি গ্রন্থ প্রকাশ , যতীন সরকার
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350
287
এমদাদিয়া লাইব্রেরী , ক্বারী মোহাম্মদ আবদুল জব্বার আনছারী
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55
39
সিয়ান পাবলিকেশন, ToonToon Books , অনন্য
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840
613